Questions 1 - 2:
Choose TWO letters, A-E.
According to the students, what are the TWO most important benefits of market research?
A.
B.
C.
D.
E.
Questions 3 - 4:
Choose TWO letters, A-E.
Which do the students agree are TWO valid criticisms of market research?
A.
B.
C.
D.
E.
Questions 5 - 6:
Choose TWO letters, A-E.
The students are surprised by the success of which TWO sources of information.
A.
B.
C.
D.
E.
Questions 7 - 10:
Choose FOUR answers from the box and write the correct letter, A – F, next to Questions 7-10.
Complete the flow-chart below.
Choose FOUR answers from the box and write the correct letter, A-F, next to Questions 7-10.
| A written records B online studies C specific questions D individual responsibility E proper planning F regular meetings |
Market Research Using a Business’s Own Resources
- Begin with staff education to maximize the chances of success.
- Give staff examples of 7 that will be helpful every day.
- The BQR Group says that staff should make use of 8 each week.
- Having 9 is motivating for staff, according to BusinessGuide.
- Provide detailed feedback about any changes that you decide to make.
- Allow staff to have 10 to ensure continued participation.